I’m a big fan of Simon Sinek’s Start with Why. It’s a book that was introduced to me in my professional life. And, recently I read this blog post about coaches balancing their Why and it really struck a cord a with me.

Start with Why is about your purpose, why do you exist, why do you do what you do? In business, the answer isn’t to make a profit, that’s a result. Sinek says “that people buy why you do something, not what you do.” In this video he uses Apple as an example. In short, we all have a reason for being and coaches have a reason for coaching, like in the blog I linked above.

Every coach has a Why, a reason they sacrifice so much, day in and day out. The example used in the blog is that a few families demanded that the coach do away with the equal playing time rule. This strikes a cord with me because all of the organizations my kids play for, have this rule, and we’ve encountered these same parents before. The coach (in the blog post) almost felt obligated to submit to those families out of fear of losing them to another club, in turn, compromising his Why. This coach wanted to try and “balance” his/her system to appease a few families. I absolutely love the response his friend gave him, “You do not balance anything. If you cater to those few who only want to win, it isn’t a balance. It is abandoning your principles. Instead, you get really clear on who you are and what you do….” 

If your organization or coach doesn’t have a parent meeting before the start of the season, they should. A parent meeting is a great way for the organization or coach to lay out their Why, their mission. It’s not going to remedy every situation, but at least the Why is upfront for all to see. If they don’t agree with your Why, they should probably find a different organization. “Never compromise the many for the few.”

I can sit here all day and pull out great quotes from the blog post, but I won’t. I encourage you to read it in its entirety, especially if you are a coach.