I love [insert your sport here]. I work hard and I try my best. At every practice I do everything I can to show you I deserve to be here. I work to impress you and my family. My parents believe in me. I believe in me.

I seem to have all I need, right? Well, I’m missing one thing. I’m missing your unconditional support. I know that you’re there to push me. I know that you believe in my abilities. What I don’t get from you is support “no matter what.”

If I’m hurt or not feeling my best, I’m afraid to tell you. I’m afraid of how you’ll treat me or how you’ll look at me like your disappointed. I’m sacrificing my body and my ability so I don’t have to confront you.

Sincerely,

Your player

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Does this situation sound familiar to you? Do you know an athlete whom struggles with an injury or a poor performance or two and wants nothing to do with talking to the coach? Unfortunately, this is all too familiar in our uber-competitive society. It’s the “whatever it takes to win” attitude. Take it from me, I’m as competitive as the next person, but when the athlete begins to sacrifice their mental and physical being for the game, we have a very serious problem. And fortunately, this problem can be resolved and even avoided. You may not like what I’m about to say, but, it begins with you, the Coach.

Yep, I said it. You can be the winningest coach, the smartest coach, the most motivating coach, but you also can be a culture crushing coach. What do I mean by that? One asset that many coaches do not have is learning and understanding their players. We expect this of our children’s teachers on a daily basis. We want the teachers to understand our children and tailor their lesson plans for each of them. Why do we expect it of teachers, but not of coaches?

As a coach, it is your responsibility to learn your players, to understand what motivates each of them. Players, just like students, are motivated differently. It is part of your duty to learn how to get the best out of each them. As well as, knowing when something isn’t right, like an injury. If you have an acute knowledge of your players, then you should be able to recognize when they are not 100%. Recognizing it is one thing, how you handle it, is another.